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Let's set up your A/B testing for success! By learning about your company and its goals, we design A/B tests that help you make the most of the data you have. Our team then reviews your status and recommends the most appropriate changes.
Included in this retainer service is:
randomization mechanisms, A/B testing culture, test planning, A/B test tool capabilities (external or internal), bottlenecks, data integrity, A/B testing dashboard, and documentation.
we even help write an A\B testing methodology\cookbook for the company.
sequential testing, CUPED, and running tests in parallel.
to gain the most impact and help the business grow faster
What to do when measuring the ratio of 2 KPIs? How to deal with the network effect? Our team of experts is here to assist your business with the solutions.
We design and implement Geo Experiments to evaluate your ad performance, delivering insights for enhanced marketing effectiveness.
Included in this retainer service is:
Planning tailored experiments under budget limitations, determining the duration of the experiment and the required sample size, Maximizing the investment impact.
Overseeing the setup, ensuring budget compliance and strategic alignment, providing continuous support and answers to your questions.
Analyzing the collected data, Providing actionable recommendations to refine advertising strategies
Optimize your marketing strategies with our customized MMM (Marketing Mix Modeling) solutions, providing key insights to enhance advertising efficiency and maximize ROI.
We train companies on everything from A/B testing fundamentals to the most advanced methods currently in use.
Some of our most popular workshops include:
we cover how to plan tests, choose KPIs, what statistical test to use, and which use case they fit. Along with this, we cover how to make sure data is reliable using A/A tests, SRM, the practical challenges in A/B testing and our suggested solutions.
hands-on advanced A/B testing techniques including sequential testing, CUPED, multivariate testing, running tests in parallel and more.