“One of the problems with testing is the ‘curse of knowledge’ – you know what you know, and you don’t know what you don’t know. Bell’s team, led by Allon, helped by unlocking the testing black box, helping us to find issues with our AB Tests flow, resolve them and ultimately gain much more out of our testing.”

Tali Fulman |  BA Guild Head, Simply

"Bell transformed our approach to A/B testing. Bell not only revamped our testing methodology but ensured it was well-implemented. Their workshops and close guidance empowered our teams to make confident, data-driven decisions. The education and support provided by them significantly elevated our internal tools and testing accuracy."

Gal Baruch | AI Product Manager, Playtika