Question 1

We have an in-house Data Scientist. How can you help us?

Accepted Answer

Bell is a boutique agency specializing in Marketing Mix Modeling (MMM). Our experts have extensive experience across industries in building and implementing MMM. We collaborate closely with your Analysts and Data Scientists to ensure they are well-trained and capable of independently managing MMM efforts.

Question 2

How are you different from other off-the-shelf MMM solutions?

Accepted Answer

Bell customizes MMM to fit each client's specific needs and context. Unlike black-box solutions, we explain our process, rationale, and provide a full handover of the model at the project's conclusion to empower your team.

Question 3

When is the best time to start using MMM?

Accepted Answer

If your marketing spend is a significant portion of your budget and your current attribution models don't improve your budget decisions, it's time to start using MMM.

Question 4

Who is it for?

Accepted Answer

Our MMM services are designed for companies with substantial marketing budgets and multiple marketing channels that rely on view-through attribution, such as TV and billboards.

Question 5

How long does it take to see results with the MMM suite?

Accepted Answer

It typically takes at least six months to obtain reliable results that can inform better budget decisions.

Question 6

How much do your services cost?

Accepted Answer

Our services are tailored to your specific needs, so pricing varies between projects. For detailed information, please contact us.

Question 7

What does the workshop include?

Accepted Answer

Our workshop covers key MMM methodologies, demonstrates the MMM building process through practical case studies, and illustrates how MMM insights can be translated into actionable marketing strategies.

Question 8

What results can I expect from the MMM suite?

Accepted Answer

Your marketing team will be equipped to independently run MMM, analyze the results, and optimize marketing spend to maximize ROI.

Make smarter decisions with Marketing Mix Modeling

Relying solely on attribution models is as good as guessing. We offer Marketing Mix Modeling (MMM) services tailor-made to your business context and needs to make sure you always make the right marketing decisions.