Case Studies

playSTUDIOS (Nasdaq: MYPS) is a publisher and developer of award-winning mobile games, including the iconic Tetris® mobile app, Solitaire, and known casino-style games. playSTUDIOS sought to assess a UA channel effectiveness, and to fine-tune a broader MMM model, built by Bell.

Playtika (NASDAQ: PLTK) is a global leader in mobile gaming, known for its popular social games. Playtika operates across 16 locations worldwide, generating $2.6 billion in revenue in 2023. Playtika's sought to implement proper statistical methods and revamp their testing methodology.

Simply is a pioneering company behind the popular apps Simply Piano and Simply Guitar, with millions of users in over 180 countries. Known for its creative and data-driven approach, Simply’s high testing velocity and ambition necessitated relying on trustworthy data and running complex tests.

Moonshot is a marketing company specializing in using AI and big data to connect consumers with top brands. They focus on delivering high-quality campaigns to enhance customer engagement and revenue growth for their partners. Moonshot needed expert guidance to overhaul their testing approach.

Arpeely is a leading platform in machine learning and algorithm-driven media and user acquisition. They specialize in optimizing advertising strategies to drive high-value traffic and engagement. Despite their innovative approach, Arpeely sought to enhance their A/B testing methods to achieve better results.