Question 1

When is the best time to start using KPI analysis?

Accepted Answer

The best time to start KPI analysis is when you have clear business goals defined and are looking to identify the most predictive KPIs to optimize.

Question 2

Who is KPI analysis for?

Accepted Answer

KPI analysis is usually suited for mature companies that have entered the growth stage and beyond. These companies are looking to optimize specific KPIs within their funnel to achieve aggressive business goals.

Question 3

How long does it take to see results once we start the KPI analysis?

Accepted Answer

It typically takes between 3 to 4 months to see results.

Question 4

What results can I expect from the KPI analysis?

Accepted Answer

Upon completion, you will have well-defined KPIs that are causally linked to your business goals, along with an estimated impact size. For example, for every X% uplift in a KPI, you should expect a Y% uplift in the corresponding business goal. Additionally, you will receive all the code and calculations, as well as full documentation and explanations using causal inference terminology.

Question 5

How long does it take to see results once we start the feature release impact analysis?

Accepted Answer

It typically takes a few days to see results.

Question 6

How are you different from other solutions out there?

Accepted Answer

We customize our services to fit each client's specific needs and context. Unlike black-box solutions, we provide all the code and calculations, full documentation, and explanations using causal inference terminology. We also hold periodic status meetings and share recommendations and next steps.

Question 7

What resources do you need from me?

Accepted Answer

While we handle everything, we require access to your data and a limited number of analyst hours per project.

Find out what moves
the needle

Distinguishing correlation from causation is a competitive advantage. We conduct advanced Causal Inference research, identify KPIs that are causally linked with your business goals, and measure the true impact of your activities, to help your business grow faster.

Find out what moves the needle

Distinguishing correlation from causation is a competitive advantage. We conduct advanced Causal Inference research, identify KPIs that are causally linked with your business goals, and measure the true impact of your activities, to help your business grow faster.

Find out what moves
the needle