Moonshot, connecting consumers with top brands

Moonshot is a marketing company specializing in using AI and big data to connect consumers with top brands. They focus on delivering high-quality campaigns to enhance customer engagement and revenue growth for their partners.

Client

Moonshot

Challenge

Overhaul testing approach to improve reliability and impact

Solution

Design and implementation of an in-house sequential testing platform, comprehensive training, and ongoing support

Result

Transition to a data-driven testing culture with significant performance uplifts

Need for Better Testing Approach

Moonshot conducted numerous tests, many without proper hypotheses or data-driven insights. They significantly reduced the number of tests after seeing minimal conversions and getting unreliable outcomes. Moonshot needed expert guidance to overhaul their testing approach.

New Testing Platforms and Frameworks

Platform Design and Development

Together with Moonshot’s Data-Algo team, built an in-house sequential testing platform for faster, reliable tests.

Test Planning

Developed an internal framework for test planning.

Expert Collaboration

Worked with CRO expert, Israel Ben Baruch, to instill a data-driven culture, designing proper tests and focusing on quick wins along side high-impact tests.

Training and Ongoing Support

Conducted comprehensive training, and supported the Moonshot’s team; Offered continuous advice for inconclusive tests and low-traffic issues.

Performance Uplift and Better Data-Driven Culture

Data-Driven Culture

Transitioned to a data-driven testing culture, significantly improving test reliability.

Performance Uplifts

Achieved substantial wins and major uplifts in performance.

Ongoing Optimization

Continuous support from Bell ensured ongoing optimization and reinforced a healthy experimentation culture.

"Bell and Israel completely transformed our testing approach. Their expertise and support helped us achieve reliable, data-driven results, leading to major performance improvements."

Moshe Tsabari, Innovative Director of Data and AI, Moonshot