Playtika, a global leader in mobile gaming

Playtika (NASDAQ: PLTK) is a global leader in mobile gaming, known for its popular social games such as slots, poker, and bingo simulators. Operating since 2010, Playtika has a diverse portfolio and operates across 16 locations worldwide, generating $2.6 billion in revenue in 2023.

Client

Playtika

Challenge

Improve testing processes and decision-making with robust statistical methods

Solution

Comprehensive training, detailed documentation, and ongoing support in A/B testing

Result

Enhanced testing accuracy and efficiency, leading to more data-driven decisions

Need for Data-Driven Decisions

Playtika's teams were conducting tests without proper statistical methods, leading to unreliable results. The need for a more data-driven approach was clear. Playtika's internal tools studio sought Bell's expertise to address this challenge.

Comprehensive Team Training and Ongoing Support

Method Review

Analyzing and improving existing testing practices.

Statistical Techniques

Introducing p-values, confidence intervals, and other robust methods.

Documentation

Creating detailed resources for consistent application of new methods.

Workshops and Training

Educating all stakeholders on the new techniques.

Ongoing Support

Providing continuous assistance to ensure accurate test implementation and result analysis.

Transforming Playtika’s A/B Testing Approach

Data-Driven Decisions

Teams began making informed decisions based on accurate data.

Enhanced Accuracy

Improved reliability and efficiency of A/B tests.

Operational Efficiency

Streamlined processes leading to better overall performance.

"Bell transformed our approach to A/B testing. Previously, decisions were made without statistical support. Bell not only revamped our testing methodology but ensured it was well-implemented. Their workshops and close guidance empowered our teams to make confident, data-driven decisions. The education and support provided by Bell significantly elevated our internal tools and testing accuracy."

Gal Baruch, AI Product Manager, Playtika